Field Marketing Manager (SaaS)

TL;DR

Field Marketing Manager (SaaS): Developing and executing regional marketing strategies to drive pipeline and revenue impact in the Central region with an accent on account-based marketing, event management, and cross-functional collaboration with sales teams. Focus on leveraging AI-driven insights and data-driven optimizations to scale programs and ensure alignment across digital and field channels.

Location: Based in London, UK, with hybrid expectations and 20% travel required for regional activations.

Company

hirify.global is a leading brand visibility platform that helps enterprise brands manage their digital presence across AI search, social media, and traditional search platforms.

What you will do

• Own pipeline impact and revenue outcomes for the Central European region across prospect and strategic accounts.
• Develop and execute integrated regional marketing strategies including ABM programs, executive events, and virtual experiences.
• Partner with Sales leadership and BDRs to define account prioritization, engagement strategies, and success metrics.
• Leverage AI and automation tools to improve campaign targeting, personalization, and operational efficiency.
• Analyze program performance in Salesforce and Hockeystack to make data-driven decisions on budget and channel focus.
• Collaborate with global marketing teams to adapt and amplify campaign efforts within the region.

Requirements

• 6–8+ years of experience in B2B marketing, specifically in field marketing, events, and ABM within enterprise SaaS.
• Fluency in German and English is required.
• Proven track record of influencing revenue outcomes and supporting high ACV multi-stakeholder sales cycles.
• Demonstrated success in strategic planning and project management within fast-scaling environments.
• Analytical mindset with experience connecting marketing activities to pipeline performance.
• Willingness to travel approximately 20% of the time.

Nice to have

• Experience managing regional marketing budgets.
• Familiarity with ABM platforms, marketing automation, and data platforms like Hockeystack.
• Experience building programs or processes from scratch in ambiguous environments.

Culture & Benefits

• Fast-moving, performance-oriented environment.
• Strong culture of innovation and collaboration with global teams.
• High-visibility role with significant impact on regional strategy.
• Consistently recognized as a top workplace by industry leaders.