Head Of Field And Event Marketing (Global)

TL;DR

Head Of Field And Event Marketing (Global): Building and optimizing global field marketing strategy and event portfolios to drive demand and pipeline, with an accent on Sales-Marketing alignment, GTM planning, and data-driven performance measurement. Focus on developing regional GTM plans, managing a diverse event calendar, and scaling high-quality lead generation and conversion processes.

Location: Flexible hybrid/onsite in Delft, London, or Kaiserslautern with remote options within Europe.

Company

hirify.global is a global provider of service management software solutions.

What you will do

• Lead regional GTM planning in close partnership with Sales leadership to drive predictable demand.
• Build and manage a world-class global events portfolio encompassing trade shows, webinars, and owned flagship events.
• Establish strong operating rhythms and accountability frameworks for lead-to-opportunity follow-up.
• Drive localized campaign execution while maintaining consistency with the global brand narrative.
• Define and report on KPI frameworks to measure event and program performance/ROI.
• Develop and lead the Field Marketing and Events teams through change and growth.

Requirements

• Proven leadership experience in field or event marketing, ideally within B2B SaaS.
• Strong track record of driving pipeline creation and commercial impact.
• Experience building and managing a complex portfolio of global events.
• Ability to partner deeply with Sales leadership and drive cross-functional alignment.
• Data-driven mindset with experience in setting KPIs and optimizing marketing performance.
• Excellent stakeholder management and communication skills.

Nice to have

• Familiarity with account-based marketing (ABM) approaches.
• Experience in improving lifecycle follow-up and conversion paths.

Culture & Benefits

• 10% of working time and budget dedicated to personal development (10 to Grow).
• Competitive salary with growth opportunities.
• Paid parental leave (9 weeks full salary + 17 weeks at 50%).
• Opportunities for volunteering during working hours.
• Supportive, high-ownership team culture focused on continuous improvement.

Hiring process

• Phone screening interview.
• First interview focusing on culture and company fit.
• Second interview focusing on job details and professional experience.
• Contract discussion and onboarding.