Lead Generation Manager (B2C)

TL;DR

Lead Generation Manager (B2C): Executing and optimizing consumer marketing programs to drive acquisition and engagement with an accent on campaign execution across paid media, lifecycle marketing, and web optimization. Focus on data-driven performance analysis, conversion rate improvement, and collaborating across product and analytics teams to scale growth.

Location: Denver, CO

Salary: $100,000 – $135,000 USD (plus 10% annual bonus)

Company

hirify.global is a mission-driven parent company of professional career marketplaces like Dice and ClearanceJobs focused on connecting candidates with career resources.

What you will do

• Plan and execute integrated B2C demand generation campaigns across paid media, email, and web channels.
• Track and analyze marketing performance metrics, including CPA, LTV, and ROI, to support decision-making.
• Collaborate with UX, product, and web teams to conduct funnel testing and improve conversion rates.
• Partner with lifecycle marketing to optimize onboarding journeys and reduce user churn.
• Coordinate with internal cross-functional teams and external agencies to ensure campaign alignment.

Requirements

• Strong understanding of B2C demand generation, consumer funnels, and growth metrics.
• Hands-on experience with marketing automation and CRM platforms like Salesforce, Marketo, or Iterable.
• Proven ability to analyze performance data and translate insights into actionable recommendations.
• Proficiency in marketing analytics tools such as GA4 and dashboard reporting.
• Experience working with job marketplaces or two-sided digital platforms.
• Excellent project management and cross-functional collaboration skills.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance with HSA/FSA options.
• Future-oriented benefits including 401(k) matching and performance-based bonuses.
• Generous paid time off, parental leave, and flexible summer hours.
• Strong commitment to diversity and inclusion with active employee resource groups.
• Supportive team environment recognized as a Great Place to Work.