Director Of Demand Generation (SaaS)

TL;DR

Director of Demand Generation (SaaS): Building and scaling a demand generation engine that blends data-driven thinking with creative execution for B2B buyers. Focus on designing demand generation strategy, creative campaign development, and funnel ownership.

Location: Must be based in San Francisco HQ

Salary: $180,000 to $210,000 USD

Company

hirify.global is building the agent infrastructure for enterprise revenue, offering a platform that extracts revenue blueprints from data and encodes them into automations.

What you will do

• Design and own the demand engine, blending paid, organic, content-driven, and community channels.
• Partner with the in-house creative team to develop campaigns, including original research, video content, and social moments.
• Own paid media strategy across LinkedIn, display, and emerging channels, focusing on full-funnel efficiency.
• Own the marketing-to-sales handoff, including lead scoring, routing, and shared SLAs with sales.
• Run structured experiments across every layer of the funnel, including ad creative, landing pages, and conversion flows.
• Lead and grow a high-performing demand generation team.

Requirements

• Experience in demand generation, performance marketing, or growth marketing in B2B SaaS.
• Clear track record of building programs that drive pipeline and revenue.
• Strong command of paid media, particularly LinkedIn Ads.
• Deep comfort with attribution and analytics, including building dashboards and running experiments.
• Hands-on experience with tools like Salesforce, HubSpot or Marketo, Google Analytics, SEMrush, Profound, AirOps.
• Experience briefing and collaborating with creative teams.

Culture & Benefits

• Building a high-performing, in-person culture at the San Francisco HQ.
• Opportunity to build something category-defining with a company that has real traction and rapid growth.
• Equal Opportunity Employer committed to fostering an inclusive environment.