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Описание вакансии
CRM Manager
Company
Bitstack
Conditions
14 hours agoSenior Paris, France Hybrid Full Time Growth Jobs by Bitstack
Skills
User Behavior In-App Experiment Crm Segmentation Analytics Lifecycle Push Activation Personalization Marketing Automation Email Retention Braze
About the Role
You will design, own, and execute lifecycle communications across email, push, in-app, and other channels to drive activation, engagement, retention, and reactivation. You will build segmentation and personalization, run fast experiments, analyze performance, and implement a scalable CRM architecture while partnering with Product, Engineering, Data, Marketing, and Compliance.
Requirements
- 3+ years of experience in CRM lifecycle marketing retention or marketing automation
- Experience building and optimizing lifecycle systems not just campaigns
- Strong understanding of segmentation personalization and trigger based communications
- Analytical skills and comfort running experiments using data to drive decisions
- Strong product and user sense
- Experience with modern CRM tools (Braze a strong plus)
- Fluent communication in French and English
- Comfortable operating in a fast paced high ownership environment
Responsibilities
- Own CRM and lifecycle strategy across all communication channels
- Design launch and continuously improve lifecycle journeys
- Build and evolve user segmentation for personalized communications
- Identify lifecycle opportunities from user behavior and churn signals
- Run fast iterative experiments on messaging timing frequency and channel mix
- Execute automated journeys and high impact campaigns
- Own migration to Braze and design scalable CRM setup including data structure journeys templates governance and localization
- Analyze performance across engagement and business metrics
- Collaborate with Product Engineering Data Marketing and Compliance to support launches and initiatives
Benefits
- Work from our office in Paris (Bourse) or remote
- Flexible working hours
- Health insurance with 100% employer contributions
- Monthly team activities and annual offsites
- Swile meal vouchers
- Bitstack stock options
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