Marketing Operations Manager

TL;DR

Marketing Operations Manager (Marketing/SaaS): Owning core marketing processes with an accent on lead lifecycle governance, marketing-to-SDR handoff, and marketing data management. Focus on building scalable systems, maintaining HubSpot-to-Salesforce data hygiene, and optimizing funnel performance using AI-enhanced workflows.

Location: Must be based in London or able to work in a hybrid capacity from the London office.

Salary: £60,000–£70,000

Company

hirify.global is a B Corp sustainability platform that maps climate and ESG data across entire businesses to help them reduce carbon emissions and build resilience.

What you will do

• Standardize and own lead lifecycle definitions to ensure MQL/SQL consistency across inbound and field motions.
• Manage end-to-end marketing-to-SDR handoffs, including SLA implementation and speed-to-lead monitoring.
• Maintain marketing data quality through robust field standards, validation, and enrichment processes.
• Oversee the HubSpot operational foundation, ensuring scalability in workflows, segmentation, and automation.
• Analyze funnel performance data across HubSpot, Salesforce, and Metabase to identify conversion optimization opportunities.
• Collaborate cross-functionally with RevOps, Demand Gen, and SDR leadership to influence go-to-market decisions.

Requirements

• 4 to 8 years of experience in Marketing or Revenue Operations roles within a B2B SaaS environment.
• Hands-on expertise in HubSpot Marketing Hub Enterprise, specifically with Data Hub and workflow architecture.
• Practical knowledge of Salesforce integrations, including field mapping and data sync logic.
• Experience defining and operationalizing lifecycle governance in a real-world GTM environment.
• Proven ability to implement SLA monitoring and breach alerting for SDR teams.
• Strong analytical mindset with the ability to identify root causes in funnel performance.

Nice to have

• Experience using AI tools to streamline operational workflows and decision-making.
• Strong stakeholder management skills for coordinating with marketing and digital resources.

Culture & Benefits

• Hybrid work model designed to balance professional collaboration with personal life.
• Opportunity to work at a B Corp certified company focused on climate impact.
• Culture of experimentation and autonomy where AI is integrated into daily operations.
• Involvement in a rapidly growing business where you can shape processes from the early stage.