Snr. Director Of Social Media (Fintech)

TL;DR

Snr. Director Of Social Media (Fintech): Develops the overall social media and integrated Marketing strategy for Tinder in the EMEA region with an accent on editorial, creative, and influencer strategy. Focus on building a cohesive social brand, enhancing local cultural nuances, and driving growth across social media channels.

Location: Hybrid in London, Dublin, or Paris. The salary range is reflective of a position based in United Kingdom and will be subject to a geographic adjustment if an authorization is granted to work outside of the location listed in this posting.

Salary: £160,000 - £170,000 a year

Company

hirify.global is a leading provider of dating products across the globe.

What you will do

• Identify and prioritize editorial, creative, and influencer strategy, building a cohesive brand and planning on all platforms and markets from a regional and countries’ perspective.
• Serve as the main point of contact for external regional partners (e.g., Tik Tok, Meta, Google) regarding editorial efforts.
• Ensure integrated social media initiatives are social by design within an overarching influencers and talent management strategy for the region.
• Provide social media leadership and set up standards of excellence for Marketing and Integrated Marcomms roles, providing regional guidance in a matrix organization.
• Be in charge of any innovation/test in terms of social media and integrated marcomms with or without product features/launches.
• Help redefine the way we are working as Mktg. organization when it comes to Influencers, PR and Events.

Requirements

• 7+ years at senior level with an EMEA regional scope for a Global Brand, preferably in the direct to consumer tech industry, with a specific focus on social media innovation and marketing communications.
• Be a business strategic and creative thinker, an inspiring leader, a team player able to influence and positively challenge other functions/peers in a matrix organisation, and an excellent writer/communicator.
• Have substantial experience dealing with senior executives and ability to make strategic and succinct presentations to leadership.
• Proficiency in English (a second european language between French, German, Italian and/or Spanish a plus)

Culture & Benefits

• Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
• Providing premium healthcare, mental health support, emergency leaves.
• Benefit from a healthy work-life balance in a flexible and welcoming environment.
• Enjoy a modern office, close to transport and amenities.
• Access lunch vouchers, a discounted ClassPass subscription.
• Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities.