Paid Marketing Manager (Adtech)

TL;DR

Paid Marketing Manager (Adtech): Managing paid channels for the North American market to create sales qualified opportunities and accelerate hirify.global’s growth with an accent on search and paid social ads, budget definition, and conversion funnel optimization. Focus on marketing experiments to scale lead generation while being ROI efficient and collaborating with the US marketing team to create more ambitious campaigns.

Location: London, Remote

Company

hirify.global enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth.

What you will do

• Create ads for search and paid social.
• Define and monitor channel budgets.
• Optimize every step of the conversion funnel.
• Follow up with BDRs to get qualitative insights on your actions.
• Collaborate with the rest of the US marketing team to create more ambitious & complex campaigns.
• Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap.

Requirements

• Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads).
• Minimum of 2 years with first-hand online campaign management experience.
• Data-focus: you start with numbers and are driven by performance.
• Attention to detail: you know how to launch a campaign without a glitch and catch every typo.
• Analytical skills to create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them.
• Autonomy: you’re a problem solver who knows how to conduct projects on their own and quickly adapt in a hypergrowth fast-changing environment.

Nice to have

• Command of marketing automation tools (Marketo) and Salesforce.
• Experience in B2B SaaS.

Culture & Benefits

• Pay structure includes base salary, variable incentive pay, and company equity.
• Comprehensive health insurance, RRSP contribution matching, and generous parental leave.
• Professional development opportunities through our own platform.
• Unlimited days of annual PTO, 5 days for sick leave, and holiday time in accordance with the Ontario Holiday Calendar.
• Remote-first organization promoting flexible work hours.
• Active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity.

Hiring process

• Screening call with the Talent Acquisition Manager.
• Interview with Global Director of Demand Generation.
• Homework & Debrief with Global and Local Demand Generation Leads.
• Team Interview and Culture-fit Interview with Chief Marketing Officer.