Marketing Operations Manager (SaaS)

TL;DR

Marketing Operations Manager (SaaS): Owning the marketing automation engine and architecting an AI-powered demand system with an accent on Marketo administration, HubSpot migration, and SEM integrations. Focus on improving conversion, efficiency, and data quality by partnering with Marketing, RevOps, Sales, and the Enterprise Cloud Technology team.

Location: This role is based in Mexico City and follows a hybrid schedule (3 days per week in the office). As the position supports U.S. operations, team members may be required to work on certain Mexico holidays based on business and operational needs.

Salary: $644,000 - $966,000 MXN annually ($53,666-$80,500 monthly), depending on experience.

Company

hirify.global is a SaaS company disrupting the restaurant industry with a cloud-based platform for accounting and back-office operations.

What you will do

• Own, administer, and optimize Marketo as the primary marketing automation platform.
• Co-manage end-to-end migration from Marketo to HubSpot, including auditing, data mapping, and rebuilding programs.
• Ensure reliable execution of always-on and campaign-based programs by setting up SFDC campaigns and managing webinar operations.
• Manage the MOPs intake and backlog in Jira and Monday.com, including triage, prioritization, and status communication.
• Translate business requests from marketing stakeholders into clear technical requirements and proposed solutions.

Requirements

• 5–7+ years of experience in Marketing Operations / RevOps at a B2B SaaS company (or similar environment).
• Deep hands-on Marketo admin/owner experience (program design, smart campaigns, lifecycle, scoring, integrations).
• Demonstrated experience migrating from Marketo to HubSpot (or similar MAP migration), including field mapping, program rebuilds, and change management.
• Strong working knowledge of SEM/Google Ads strategy and execution, and deep integration between SEM platforms and Marketo/HubSpot.
• Strong data mindset and experience designing, implementing, and documenting repeatable processes.
• Excellent stakeholder communication skills.

Culture & Benefits

• Comprehensive benefits package designed to support your health, well-being, and work-life balance.
• Health, dental, and vision insurance options.
• Meal allowance and monthly internet & electricity stipend.
• Mental health support resources.