Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Designing and optimizing prospect and customer journeys to drive measurable growth across the funnel with an accent on email marketing automation and data-driven performance. Focus on managing complex nurture programs, experimentation workflows, and improving conversion metrics within a high-velocity B2B environment.

Location: Must be based in London, UK (Hybrid role)

Company

hirify.global is an AI-powered advertising technology company that integrates media, creative, and intelligence to help global brands achieve tangible business outcomes.

What you will do

• Own and design the end-to-end email marketing and nurture calendar to increase engagement and conversion rates.
• Build and optimize smart lists, engagement programs, triggers, and templates within Marketo.
• Lead a structured experimentation roadmap, running hypotheses-driven tests to improve funnel performance.
• Collaborate with cross-functional teams including Sales, Events, and Paid Media to execute integrated campaigns.
• Manage external agencies to ensure high-quality campaign execution and performance oversight.
• Develop dashboards and reporting frameworks to diagnose funnel gaps and inform strategic prioritization.

Requirements

• 5+ years of experience in lifecycle or retention marketing within B2B environments.
• At least 2 years of hands-on technical experience with Marketo and Salesforce.
• Proven track record of managing customer marketing programs that drive measurable growth.
• Strong analytical skills with the ability to translate data into actionable marketing strategy.
• Experience managing offshore agencies and collaborating across multiple internal departments.
• Must be based in or able to commute to the London office.

Nice to have

• Familiarity with emerging AI marketing tools to enhance lifecycle operational efficiency.

Culture & Benefits

• Inclusive environment with a diverse team of 750+ employees across 24 locations.
• Comprehensive healthcare packages and mental health support services.
• Hybrid workplace model with the flexibility to work abroad for up to 30 days per year.
• Competitive compensation package including equity options and performance rewards.
• Strong focus on work-life balance with paid holidays and family leave policies.