Performance Marketing Manager

TL;DR

Performance Marketing Manager: Driving top-of-the-funnel growth and demand generation for a B2B SaaS platform with an accent on paid media, SEO/AEO, and conversion rate optimization (CRO). Focus on scaling acquisition campaigns, improving lead quality, and reducing customer acquisition costs (CAC) through data-driven analysis and experimentation.

Location: Hybrid in London.

Company

hirify.global is a global technology company simplifying complex trade information and providing actionable intelligence for commodities, energy, and maritime markets.

What you will do

• Own and optimize paid acquisition campaigns across Google Ads and LinkedIn Ads to drive high-quality leads.
• Lead AEO (Answer Engine Optimization) and SEO strategies to strengthen organic acquisition and visibility for AI-driven discovery.
• Drive conversion rate optimization through A/B testing, UX analysis, and landing page personalization.
• Partner with design and product teams on website redesigns and performance-focused site architecture improvements.
• Analyze acquisition funnels and report on key metrics like CAC, CPL, and pipeline contribution to stakeholders.
• Manage budgets and forecasting for diverse marketing channels and regions.

Requirements

• 5-7+ years of experience in performance marketing within a B2B SaaS or technology-driven environment.
• Proven ability to manage and scale paid media campaigns with clear ROI impact.
• Expertise in CRO, including A/B testing and website performance optimization.
• Solid understanding of SEO/AEO fundamentals and site architecture.
• Strong analytical skills with experience in attribution modeling and performance dashboards.
• Must be based in or able to work from London.

Nice to have

• Experience within the commodities or maritime industry.
• Proficiency in CRM, marketing automation, and advanced web analytics tools.

Culture & Benefits

• Work in a dynamic, international team of over 700 experts across 35+ countries.
• Opportunity to leverage cutting-edge tech in a fast-paced environment.
• Commitment to an inclusive, diverse, and equal-opportunity work culture.
• Collaborative environment with strong emphasis on autonomy and ownership.