Marketing Systems & AI Automation Manager

TL;DR

Marketing Systems & AI Automation Manager: Building the technical engine that powers the go-to-market (GTM) strategy with an accent on architecting, automating, and optimizing marketing data workflows. Focus on designing complex data enrichment processes, integrating APIs, and leveraging modern AI GTM tools to automate personalized outreach at scale.

Location: Boston, MA. Mandatory in-person interview or a live, scheduled video conference with the hiring manager is required for all final-round candidates.

Salary: $92,000- $137,500

Company

hirify.global is the world’s most advanced, and largest, intelligence company with 1,000+ intelligence professionals serving over 1,900 clients worldwide.

What you will do

• Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
• Architect seamless integrations between core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
• Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts.
• Implement generative AI within automated workflows to scale highly personalized outbound messaging through platforms like Outreach.
• Ensure strict data integrity, hygiene, and consistency across marketing automation and CRM platforms.
• Measure the success of automated GTM campaigns by rigorously tracking measurable outcomes, pipeline generation, and return on investment (ROI).

Requirements

• 5+ years of experience in marketing operations, revenue operations, GTM systems, or a related analytical field in a B2B SaaS environment.
• 2+ years working with modern GTM automation and enrichment tools (e.g., Clay).
• Hands-on experience building and scaling outbound GTM campaigns, specifically including list building, enrichment, segmentation, routing, and activation across systems.
• Strong proficiency in building advanced automated workflows using Zapier, or custom API/webhook connections.
• Extensive hands-on experience with marketing automation platforms (Marketo) and CRM platforms (Salesforce), with a strong understanding of marketing-sales alignment.
• Highly analytical and problem-solving mindset, with advanced Excel/Google Sheets skills for handling and manipulating complex datasets.

Nice to have

• Experience writing custom scripts using Python, JavaScript, or SQL for advanced data manipulation and scraping.
• Proven experience integrating Large Language Models (LLMs) and Generative AI into outbound marketing workflows.
• Familiarity with predictive analytics and intent data platforms (e.g., 6sense, Hockeystack).

Culture & Benefits

• Employees represent over 40 nationalities and embody core values of having high standards, practicing inclusion, and acting ethically.
• Dedication to empowering clients with intelligence to disrupt adversaries has earned a 4.6-star user rating on G2.
• Committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.