Marketing Manager (B2B SaaS)

TL;DR

Marketing Manager (B2B SaaS): Developing and executing regional field marketing strategies for the Legisway Suite with an accent on demand generation and pipeline growth in the German market. Focus on building and managing integrated marketing programs including events, webinars, and partner campaigns while aligning closely with local sales objectives.

Location: Must be based in or near Huerth, Germany; role requires hybrid attendance (8 days/month in-office).

Company

A global technology-led software and services company providing expert solutions and legal software to professionals for over 180 years.

What you will do

• Develop and execute regional field marketing strategies in alignment with global objectives.
• Plan and deliver integrated marketing programs including events, webinars, and partner campaigns.
• Collaborate with local sales teams to drive demand and support regional business goals.
• Localize and activate global product and content marketing campaigns for the German market.
• Track and report on lead generation performance and pipeline growth targets.
• Act as the local market voice to provide insights for future marketing planning.

Requirements

• Bachelor’s degree in Business or Marketing.
• Several years of field marketing experience in a B2B SaaS environment.
• German (C1+) and English (B2+) proficiency required.
• Proven track record in demand generation and pipeline growth.
• Experience with marketing automation tools like Salesforce or Eloqua.
• Ability to work in a hybrid model and travel to the Huerth office as required.

Nice to have

• Experience in the legal software or professional services industry.
• Deep understanding of the local software buying journey.

Culture & Benefits

• Permanent employment contract.
• Flexible work arrangements with remote work up to 3 days per week.
• EU-wide remote work policy (up to 20 days per year).
• 30 days of annual vacation.
• Company pension scheme and professional development opportunities including language training.
• Modern office in Huerth with amenities including rooftop terrace and ergonomic stations.