Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Driving regional impact and customer engagement across EMEA with a strong focus on the DACH market. Focus on executing field marketing programs, optimizing event strategies, and partnering with Sales leadership to drive pipeline growth through commercially impactful, locally relevant initiatives.

Location: Must be based in or able to work from Berlin, Germany

Company

hirify.global is a global engagement platform helping over 300 million users turn presentations into interactive, productive conversations.

What you will do

• Own and execute field and customer marketing programs for high-touch and premium segments in EMEA and DACH.
• Partner with Sales leadership to prioritize accounts and refine regional go-to-market strategies.
• Design and manage a regional event calendar including webinars and industry events.
• Drive inbound opportunities and measure campaign ROI against clear commercial KPIs.
• Localize global marketing campaigns to ensure resonance with regional audiences and competitive dynamics.
• Provide actionable market feedback to inform global strategy and product improvements.

Requirements

• 4–6+ years of B2B or SaaS marketing experience with a focus on field, customer, or revenue marketing.
• Professional-level German language skills required for the DACH focus.
• Proven track record of managing regional programs, events, and budget accountability.
• Commercial mindset with a deep understanding of pipeline growth, account engagement, and ROI.
• Experience using CRM and marketing automation systems like Salesforce or Braze.
• Ability to work collaboratively with cross-functional sales and marketing teams.

Nice to have

• Experience in an AI-first, experimental marketing environment.
• Background in tech or engagement-focused SaaS products.

Culture & Benefits

• Competitive compensation and benefits package including pension contributions.
• Commitment to work-life balance and a flexible, inclusive working environment.
• Access to leadership development programs and external personal coaching.
• Opportunity to influence a global product used by hundreds of millions of people.
• Collaborative, growth-oriented culture that values diversity and personal development.