Marketing Lead (Medtech)

TL;DR

Marketing Lead (Medtech): Leading Kaia's marketing efforts in Germany, focusing on crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. Focus on top to bottom funnel A/B testing, optimizing conversion across enrollment and lifecycle journeys, and shaping the brand narrative.

Location: Must be based in Germany

Salary: €70,000 - €110,000 a year

Company

hirify.global is a company that offers a proactive AI pain care solution designed for individuals suffering from Back Pain.

What you will do

• Own end-to-end marketing strategy and performance for Kaia with your main KPI being activations.
• Lead creative strategy, including execution and direction of assets and copy of Kaia’s enrollment and lifecycle campaigns.
• Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels.
• Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting.
• Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing.
• Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members.

Requirements

• 4 to 8 years of marketing experience with a strong background in growth or performance marketing.
• Native-level proficiency in German (written and spoken).
• Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech.
• Analytical and data-driven, with strong experience using tools like Metabase, Google Sheets, and A/B testing frameworks.
• Proven ability to lead and develop high-performing teams.
• Excellent communication skills—able to distill complex ideas into compelling narratives.

Culture & Benefits

• The compensation bands are just the starting point and will be adjusted quickly to ensure compensation aligns with impact.
• Offer a number of benefits.