Marketing Lead (AI)

TL;DR

Marketing Lead (AI): Driving end-to-end marketing strategy and performance for an AI pain care solution, with an accent on direct-to-consumer campaigns, creative writing, and B2B/B2C messaging. Focus on owning the entire marketing funnel, optimizing conversion, and building ROI-positive performance marketing campaigns.

Location: Remote, restricted to Germany

Salary: €70,000–€110,000 a year

Company

hirify.global provides Kaia, a proactive AI pain care solution designed for individuals suffering from back pain.

What you will do

• Own end-to-end marketing strategy and performance for Kaia, with activations as the main KPI.
• Lead creative strategy, execution, and direction of assets and copy for enrollment and lifecycle campaigns.
• Own and develop Kaia’s tone of voice and voice of the customer.
• Interface with leaders of other business units and drive cross-functional projects.
• Partner with the sales team to support B2B demand generation and client enrollments.
• Build and scale ROI-positive performance marketing campaigns across various channels, including email and direct mail.
• Design and optimize member journeys from first touch to long-term engagement.
• Lead CRM and lifecycle marketing strategy including segmentation, personalization, and testing.
• Build and manage a high-performing team of marketers, analysts, and designers.

Requirements

• 4 to 8 years of marketing experience with a strong background in growth or performance marketing.
• Experience in both early-stage and later-stage environments.
• Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech.
• Analytical and data-driven, with strong experience using tools like Metabase, Google Sheets, and A/B testing frameworks.
• Experience building high-impact user journeys and optimizing multi-channel funnels.
• Experience leveraging AI tools for efficacy and efficiency gains in marketing activities.
• Proven ability to lead and develop high-performing teams.
• Excellent communication skills required.

Culture & Benefits

• Opportunity to work on a proactive AI pain care solution (Kaia).
• Work in a highly visible, full-stack marketing leadership role.
• Thrive at the intersection of empathy, creativity, and analytical precision, building from 0 to 1.
• Compensation bands include base, variable, and equity, with adjustments for outlier talent.
• Comprehensive benefits package mentioned as available.