Senior User Acquisition Manager (Google)
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Описание вакансии
TL;DR
Senior User Acquisition Manager (Google): Leading and scaling high-budget ad campaigns within the Google ecosystem to drive traffic through web funnels with an accent on performance metrics such as ROAS and CPA. Focus on data-driven budget allocation, hypothesis testing, and close collaboration with creative and product teams to optimize user acquisition strategies.
Location: Remote or hybrid work.
Company
is a tech company creating mobile apps across various categories like lifestyle and pet care, dedicated to building meaningful digital experiences globally.
What you will do
- Manage and scale ad campaigns across Google Search, Demand Gen, and Display.
- Take responsibility for high-budget ad spending while optimizing for ROAS, CPA, and CTR.
- Develop and validate hypotheses to improve acquisition funnels.
- Partner with PMMs and creative teams to refine ad creatives and landing page experiences.
- Conduct competitive research on acquisition strategies and channels.
- Participate in creative brainstorming to drive continuous performance improvement.
Requirements
- 2+ years of experience in performance marketing or user acquisition specifically on Google.
- Proven track record managing monthly ad budgets of $500K+.
- Strong analytical skills with proficiency in performance metrics like LTV, CAC, and Churn.
- Deep experience with web funnel acquisition strategies.
- Proficiency with analytics tools such as Amplitude and Tableau.
- English proficiency: Intermediate or higher.
Nice to have
- Experience with other advertising platforms like Meta, Snap, or TikTok.
- Hands-on experience with Google UAC for mobile app install campaigns.
Culture & Benefits
- Flexible work model with the choice between remote or hybrid setups.
- Unlimited time-off policy.
- Comprehensive compensation for sport, education, and language courses.
- Psychological support and health insurance provided.
- 100% sick leave compensation.
- Regular team-building events and offsites in locations like Spain, Italy, and Poland.
Hiring process
- HR interview
- Test task
- Technical interview
- Team fit interview
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