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Senior User Acquisition Manager (Google Ads)
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Описание вакансии
Текст:
TL;DR
Senior User Acquisition Manager (Google Ads): Leading and scaling high-budget Google Search, Display, and Demand Gen campaigns through web funnels with an accent on ROAS, CPA, budget allocation, and performance analytics. Focus on developing creative hypotheses, optimizing acquisition across the funnel, and collaborating with product, creative, and marketing teams.
Location: Ukraine; remote or hybrid work available
Company
is a young tech company developing mobile apps across pet care, lifestyle, and other digital experiences.
What you will do
- Manage, scale, and optimize high-budget campaigns across Google Search, Demand Gen, and Display.
- Drive performance against ROAS, CPA, spend, CTR, and related acquisition KPIs.
- Own six-figure monthly budgets and make data-driven allocation decisions.
- Develop and validate hypotheses to improve user acquisition across web funnels.
- Collaborate with product marketing and creative teams on creatives and landing experiences.
- Research competitor acquisition strategies, creatives, and channels.
Requirements
- At least 2 years of experience in performance marketing or user acquisition on Google.
- Experience managing monthly budgets of $500K or more.
- Strong knowledge of CPM, CTR, CPC, CPA, ROAS, LTV, CAC, churn, and retention metrics.
- Hands-on experience with web funnel acquisition strategies.
- Familiarity with Amplitude and Tableau.
- Intermediate English proficiency or higher.
Nice to have
- Experience with Meta, Snap, TikTok, or other advertising platforms.
- Hands-on experience with Google UAC for app install campaigns.
Culture & Benefits
- Choice of remote or hybrid work.
- Unlimited out-of-office days and 100% sick leave compensation.
- Health insurance and wellness and psychologist compensation.
- Language course and coworking compensation.
- Team buildings and offsites in Spain, Italy, Poland, Portugal, and other locations.
- Merchandise and presents for special occasions.
Hiring process
- HR interview, test task, technical interview, team fit interview, and offer.
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