User Acquisition Manager

User Acquisition Manager

About Mobiways

Mobiways is a fast-growing startup building AI-powered mobile and web products at the intersection of Productivity and Wellness.

We create products that help people think clearer, feel better, and become more productive — from AI assistants to mental health tools (including ADHD and other psychological assessments).

Our flagship product, Genora AI, has already reached nearly 3 million users worldwide — and we’re just getting started.

We are now scaling our web direction, and are looking for a User Acquisition Manager to drive the next stage of growth.

About the Role

We’re building a lean, data-driven marketing team where User Acquisition plays a key role in growth. If you enjoy working with real traffic, real budgets, and real results — you’ll feel at home here.

What you'll be doing

• Launch and scale paid user acquisition channels (Meta, TikTok, Google Ads, Apple Search Ads, AppLovin, and others)
• Manage advertising budgets of $300k+ per month with a focus on ROI and LTV
• A/B test creatives, audiences, and strategies to optimize the acquisition funnel
• Analyze key metrics (CPI, CR, LTV, ROAS) and build scaling forecasts
• Work with analytics tools (Amplitude, AppsFlyer, Firebase, and others)
• Collaborate with product, analytics, and creative teams to achieve business goals
• Test new channels and hypotheses to find growth opportunities

About You

• 3-5+ years of experience in UA
• Experience managing budgets of $300k+ per month
• Proven track record with mobile traffic (iOS, Android) + Web2App
• Strong hands-on experience with Meta, TikTok, Google Ads (and other social platforms), AppLovin (and similar ad networks)
• Experience working with subscription-based app models

Our Benefits

• The opportunity to be part of a company that not only aims for commercial success but also seeks to make a positive impact on society and the industry.
• Real impact. Your work will directly shape our product and company. In a small team, every voice matters. Yours will be heard.
• Competitive remuneration package.
• Remote work. Freedom to work your way. Home, coffee shop, beach - if you’re productive, we’re happy.
• Flexible working hours based on self-regulation and responsibility.
• Time off when you need it. Take 20 days a year.