Creative Lead

Location: Remote from any location, with hybrid options in Prague or Warsaw; operating hours start between 09:00 and 11:00 CET.

Company

Performance marketing agency helping brands scale customer acquisition across eCommerce, health and wellness, education, and entertainment markets.

What you will do

• Generate and test creative hypotheses for Meta Ads, TikTok Ads, Google Ads, and other paid channels.
• Develop static and video creatives, UGC formats, and product demos for different audience segments.
• Craft product offers and USPs focused on speed, hands-on practice, and monetizable outcomes.
• Analyze CTR, CPI/CAC, hook rate, trial and subscription conversion metrics with performance marketers.
• Run creative A/B tests, draw conclusions, and iterate based on performance data.
• Track performance creative trends and competitors in the EdTech and AI product space while collaborating with designers, copywriters, and media buyers.

Requirements

• 1.5–2+ years of experience as a creative or performance marketer.
• Understanding of user acquisition unit economics, including CPI, CAC, LTV, and ROAS.
• Hands-on experience creating advertising creatives for Meta, TikTok, and Google Ads, with real examples to show.
• Ability to analyze metrics and make data-driven creative decisions.
• Basic Figma or Canva skills, or the ability to brief designers effectively.
• Intermediate English or above for working with international markets.

Nice to have

• Experience with EdTech, AI products, or mobile subscription apps.
• Experience creating screen recordings, UGC reviews, and other product-demo content.
• Experience with high-frequency usage products featuring daily use, gamification, or streaks.

Culture & Benefits

• Remote work from any location or hybrid work in Prague or Warsaw.
• Flexible working hours and the equipment needed for the role.
• Paid vacation and sick leave.
• Reimbursement for certifications and training, plus knowledge-sharing opportunities.
• Company events, internal activities, open feedback, and direct communication.