Head of Performance Marketing

Location: Remote from Ukraine or hybrid in Prague/Warsaw. Flexible working hours with the operation day starting between 09:00 and 11:00 CET.

Company

Performance marketing agency helping brands scale customer acquisition across eCommerce, health and wellness, education, and entertainment markets.

What you will do

• Build and lead the performance marketing function, including processes, standards, specialists, traffic sources, and team structure.
• Set traffic strategy and allocate budgets across Meta, TikTok, and Google while maintaining resilience against platform restrictions.
• Develop and scale web2web, web2app, and app funnels with clear economics and growth paths.
• Own performance metrics, reporting, attribution, unit economics, and efficiency across multi-million-dollar annual budgets.
• Manage senior specialists, succession planning, partnerships, automation, and cross-functional alignment with Sales, Account Management, Compliance, and Creative.
• Control account risk, including platform rejections, bans, and policy compliance issues.

Requirements

• 6+ years of performance marketing experience, including 2+ years managing a team of performance specialists.
• Hands-on media buying experience with Meta, TikTok, and Google.
• Experience managing multi-million-dollar annual budgets and accountability for efficiency.
• Strong experience with web2web and web2app funnels, unit economics, attribution, CPA, ROAS, CAC, and LTV.
• Track record of building processes, standards, and teams, plus experience managing platform policies and account risks.
• English proficiency required for communication with platform representatives and partners.

Nice to have

• Experience with mobile app installs, in-app events, and post-install optimization.
• Product or growth experience involving monetization, retention, and LTV.
• Partnerships with Meta, TikTok, or Google representatives and participation in partner programs.
• Agency experience, client portfolio management, or external stakeholder management.
• Experience automating media buying through APIs or internal tools.

Culture & Benefits

• Flexible working hours and remote or hybrid work options.
• Necessary work equipment provided.
• Paid vacation and sick leave.
• Reimbursement for certifications and training.
• Knowledge sharing, company events, internal activities, open feedback, and direct communication.