Product Marketing Manager

TL;DR

Product Marketing Manager (Marketing): Leading go-to-market strategies and campaign execution for core platform features including news, stats, and fan engagement tools with an accent on fan-centric insights and data-driven performance. Focus on managing cross-functional marketing campaigns across paid and owned channels to drive engagement and platform growth.

Location: Must be based in or able to work from London or Leeds, UK (Hybrid)

Company

A global innovator in sports streaming, revolutionizing how fans access and engage with live sports entertainment worldwide.

What you will do

• Lead end-to-end go-to-market strategy for new product launches and features like News, Chats, and Fan Zone.
• Create and execute integrated marketing campaigns across social, email, SEO, and PPC channels.
• Analyze campaign performance data to optimize strategies and improve ROI.
• Build strong partnerships with senior stakeholders to champion the user experience and fan voice.
• Establish and track key performance indicators to measure the success of marketing initiatives.

Requirements

• Proven hands-on experience in product marketing.
• Strong understanding of end-to-end campaign execution across paid and owned media.
• Data-driven mindset with the ability to analyze performance and make rapid optimization decisions.
• Experience managing integrated marketing campaigns across multiple digital channels.
• Excellent cross-functional collaboration skills to work effectively with technology and product teams.

Culture & Benefits

• 25 days’ annual leave, increasing by 3 days after 3 years.
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Flexible working options and family-friendly support including enhanced parental leave.
• Access to learning and development resources and exclusive internal speaker series.