Rights Holder Marketing Manager

TL;DR

Rights Holder Marketing Manager (Marketing): Leading go-to-market strategies and campaign execution for sports rights holders with an accent on driving fan engagement and participation on the global streaming platform. Focus on building and managing rights holder onboarding playbooks, analyzing campaign KPIs, and collaborating across cross-functional teams to maximize ROI.

Location: Must be based in or able to work from Leeds or London (Hybrid)

Company

hirify.global is a global sports streaming technology company dedicated to revolutionizing the sports entertainment industry through innovative live and on-demand content.

What you will do

• Lead go-to-market strategy and execution for various sports rights.
• Develop and implement onboarding playbooks for rights holders to the hirify.global platform.
• Create and deliver integrated marketing campaigns across social, email, SEO, and PPC channels.
• Analyze campaign performance metrics and provide data-driven insights to refine strategies.
• Partner with rights, regional, content, and design teams to ensure seamless execution.
• Build and maintain relationships with senior stakeholders to represent fan interests.

Requirements

• Proven experience delivering marketing and go-to-market campaigns with rights holders across different territories.
• Strong understanding of end-to-end campaign execution in paid and owned media.
• Ability to analyze campaign performance and make rapid optimization decisions.
• Experience managing integrated marketing campaigns across multiple channels.
• Strong cross-functional collaboration and stakeholder management skills.
• Must be based in or able to commute to Leeds or London.

Culture & Benefits

• 25 days annual leave, increasing with tenure.
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Family-friendly policies including enhanced parental leave.
• Flexible working arrangements and learning development resources.
• Access to internal speaker series and events.