обновлено 7 дней назад
Product Marketing Manager (SaaS)
95 000 - 155 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Product Marketing Manager (SaaS): Supporting go-to-market strategies, product positioning, and sales enablement for the Nylas platform with an accent on customer research, competitive analysis, and lifecycle programs. Focus on driving adoption, market expansion, and revenue growth through compelling messaging and execution.
Location: Remote within the USA, including the Bay Area, Denver, and New York
Salary: $95,000–$155,000 per year, depending on USA compensation tier and location
Company
provides secure APIs that help developers integrate email, calendar, and contact management features into applications, supporting more than 100,000 developers and over 900 companies.
What you will do
- Develop and execute go-to-market strategies, product positioning, messaging, and sales enablement for the platform.
- Lead customer research, interviews, voice-of-customer programs, and the Customer Advisory Board to inform messaging and product direction.
- Create case studies, customer narratives, reference programs, battlecards, objection-handling frameworks, and competitive insights.
- Design customer lifecycle programs covering onboarding, nurture, education, activation, adoption, expansion, and retention.
- Partner with Product, Sales, and Customer Success to improve enablement, reduce time-to-value, and support revenue growth.
- Define success metrics, analyze performance data, and optimize marketing strategies based on customer and market insights.
Requirements
- 3–5+ years of product marketing experience in B2B SaaS, preferably with developer-focused, API-driven, or technical platforms.
- Deep proficiency with AI tools for research, content creation, and workflows.
- Strong understanding of APIs, developer ecosystems, and cloud-based platforms, with the ability to translate technical capabilities into customer value.
- Experience developing scalable go-to-market strategies and collaborating with Sales, Customer Success, and Product teams.
- Expertise in market research, customer insights, performance analytics, executive communication, and storytelling.
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent experience is preferred.
Culture & Benefits
- Collaborative Product Marketing team connecting Product, Sales, and Customer Success.
- Culture focused on creativity, data-driven decision-making, continuous learning, and measurable impact.
- Remote work available from eligible US states and locations where is registered as an employer.
- Employment eligibility and visa sponsorship availability may vary by remote location.
Hiring process
- 30-minute Google Meet discussion with the hiring manager.
- Take-home assignment followed by a 60-minute Google Meet panel discussion.
- 45-minute Google Meet interviews with three to four team members.
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