Product Marketing Lead (AI)

Location: San Francisco, United States; hybrid

Salary: $225,000–$280,000 per year, plus equity

Company

hirify.global provides infrastructure for enterprises to build and orchestrate AI workforces that make decisions, take action, and run operations autonomously across enterprise systems.

What you will do

• Own product marketing strategy across positioning, messaging, launches, competitive intelligence, and enablement.
• Develop product narratives, messaging frameworks, competitive differentiators, and customer-facing materials.
• Lead go-to-market strategy for major features and announcements in partnership with Product, Marketing, Sales, and Customer teams.
• Define key business and technical personas, ICPs, buying committees, and messaging for target verticals.
• Build scalable assets including website content, sales materials, newsletters, product communications, customer education, battlecards, FAQs, and product briefs.
• Recruit and lead product marketing talent while bringing customer insights and market trends into GTM decisions.

Requirements

• 8+ years of product marketing experience, preferably in B2B technology, enterprise software, AI, or a related environment.
• Experience owning product marketing strategy and leading cross-functional go-to-market initiatives.
• Excellent written and verbal communication skills, including the ability to simplify technical concepts.
• Strong understanding of enterprise sales motions and positioning technical products for business and executive audiences.
• Strong understanding of generative AI, agentic AI, automation, and emerging technologies.
• Strong ownership, organizational skills, autonomy, and ability to balance strategic planning with hands-on execution.

Nice to have

• Experience building or leading a product marketing function at a high-growth startup.
• Comfort creating visual assets or collaborating closely with design.
• Experience with Salesforce.

Culture & Benefits

• Ownership and autonomy over projects with encouragement to ship.
• Operating principles centered on extreme ownership, craftsmanship, first-principles thinking, urgency with focus, and talent density.
• Friendly, direct, and collaborative working culture.
• Healthcare, dental, and vision coverage.
• Equity in a high-growth startup.