Product Marketing Manager (AI)

Location: Hybrid, Barcelona, Spain

Annual salary: €45,000–€55,000, plus equity and performance bonuses.

Company

hirify.global is building an AI platform for legal work used by more than 20,000 legal professionals across Europe.

What you will do

• Own the go-to-market strategy and narrative for a specific hirify.global product area.
• Run product launches end to end, including product kickoffs, Sales and Customer Success briefings, enablement, launch pages, and post-launch reviews.
• Project-manage campaigns across Communications, Growth, Events, and Design, coordinating timelines and dependencies.
• Create positioning, value propositions, landing pages, release notes, emails, webinar scripts, one-pagers, and other launch content.
• Build and improve sales enablement assets, run enablement sessions, and collect feedback from the field.
• Research competitors and customer needs, then use the findings to guide positioning and product decisions.

Requirements

• 4+ years of product marketing experience in technology or SaaS, ideally in B2B, or equivalent launch ownership in GTM, Product, or Growth.
• Demonstrated experience owning two or more full product launches from planning through delivery.
• Excellent written English and the ability to explain dense technical topics clearly.
• Experience enabling Sales and Customer Success teams in a sales-led organization.
• Strong stakeholder management skills across Product, Sales, and Marketing without formal authority.
• Hands-on, structured, proactive approach with the ability to manage multiple launches in parallel and use AI tools for research, writing, and automation.

Nice to have

• Legal industry experience in legal technology, law firms, legal publishing, or in-house legal teams.
• Experience launching products in new European markets.
• Experience establishing a competitive intelligence program from scratch.
• Familiarity with Notion, HubSpot, or call-recording tools such as Modjo.

Culture & Benefits

• Hybrid work with collaboration at the Barcelona office.
• Health insurance and meal vouchers.
• Equity package and performance bonuses.
• Team retreats and off-sites.
• Fast-moving scale-up environment focused on competence, curiosity, ambition, and ownership.