Principal Product Marketing Manager (Saas)

TL;DR

Principal Product Marketing Manager (SaaS): Ensuring existing customers see continuous value, driving expansion opportunities, and reducing churn with an accent on developing compelling narratives, playbooks, and engagement tactics. Focus on improving the effectiveness of Quarterly Business Reviews and Annual Reviews, helping teams articulate impact and long-term value.

Location: Hybrid role based in Austin, Chicago, DC, or NYC office. In-office attendance is required on Monday, Tuesday, and Thursday, and may increase based on project-based needs.

Salary: $169,000 - $201,000 + equity + benefits.

Company

hirify.global transforms brick-and-mortar commerce using online retail sophistication to provide users value on everyday purchases and businesses with profitable customers.

What you will do

• Drive early engagement and activation to ensure customers quickly realize the value of the platform.
• Support expansion and upsell efforts by creating compelling materials and messaging for Account Managers.
• Develop frameworks and content to improve the effectiveness of Quarterly Business Reviews and Annual Reviews.
• Build repeatable, scalable playbooks that empower the Account team to improve customer engagement, retention, and advocacy.
• Collaborate with Customer Success and Marketing to increase referrals, testimonials, and case study participation.
• Actively contribute to the product feedback loop, ensuring customer insights shape product development and go-to-market strategies.

Requirements

• 7+ years of experience in product marketing, customer marketing, or a related role, preferably in B2B, SaaS, or a high-growth tech environment.
• A deep understanding of customer lifecycle marketing, including strategies for activation, expansion, and retention.
• Strong storytelling and messaging skills, with the ability to translate complex product features into clear, compelling narratives.
• Experience developing sales enablement and account management materials, including playbooks, QBR frameworks, and expansion messaging.
• Proven ability to collaborate cross-functionally, especially with Account Management, Implementation, and Product teams.
• A data-driven mindset, with experience using customer insights and retention metrics to inform strategy and execution.

Culture & Benefits

• Medical, dental, and vision coverage starting on Day 1
• Equity (ISOs) and 401(k) program
• Unlimited PTO + 10 paid federal holidays + annual, week-long Winter Break
• Flexible work environment and lunch reimbursement for in-office employees
• Employee Resource Groups and Learning and Development stipend
• Transparent culture and amazing mission