Product Marketing Manager (AI)

Location: Boston, MA (hybrid), or remote within the United States in a Central or Eastern state

Salary: $175,000–$185,000 per year + equity

Company

Tines is an intelligent workflow company providing a secure, vendor-agnostic platform for apps, AI agents, and automations.

What you will do

• Develop customer-centric positioning and messaging for Tines’ platform capabilities and connect the platform narrative to the needs of IT and other business teams.
• Conduct customer interviews, win/loss research, AI market analysis, and analyst engagement to inform positioning and go-to-market recommendations.
• Monitor competitors and create differentiation materials, battlecards, objection-handling resources, and training.
• Lead product marketing for new platform capabilities, including audience and use-case definition, launch messaging, content, enablement, and measurement.
• Build enablement for Sales and customer-facing teams and create blogs, decks, webinars, guides, and product collateral.
• Collaborate with product, engineering, commercial, marketing, content strategy, solution engineering, customer success, and support teams.

Requirements

• 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least 3 years in direct product marketing.
• Experience marketing a technical B2B software product in a fast-moving environment and understanding how enterprise IT teams evaluate and buy software.
• Strong positioning, messaging, written communication, verbal communication, research, and analytical judgment.
• Practical experience using AI to solve business problems and ability to discuss its strengths and limitations.
• Experience launching products or capabilities, identifying use cases and personas, and developing go-to-market programs.
• Ability to build cross-functional relationships across distributed teams and balance strategic, creative, and hands-on tactical work.

Culture & Benefits

• Hybrid work is available in Boston, with remote work available within eligible Central and Eastern U.S. states.
• Values include Simplicity, Speed, and Soundness.
• Work in a culture focused on curiosity, growth, integrity, and individual development.
• Equity is included in the compensation package.
• Equal employment opportunities are provided to employees and applicants.