Freemium Marketing Manager

TL;DR

Freemium Marketing Manager: Leading go-to-market strategy and campaign execution to drive user engagement and participation in freemium content with an accent on data-driven decision-making and cross-functional collaboration. Focus on optimizing marketing ROI across owned and paid channels to grow a global sports streaming platform.

Location: Must be based in or able to work from London or Leeds (Hybrid)

Company

A global innovator in live and on-demand sports streaming, transforming how fans access and interact with sports content worldwide.

What you will do

• Lead go-to-market strategy and execution for freemium initiatives across the platform.
• Create and deliver integrated marketing campaigns to drive fan participation and content sharing.
• Partner with regional teams, content creators, and internal departments to execute growth strategies.
• Establish and monitor key performance indicators (KPIs) to evaluate and improve campaign success.
• Analyze campaign performance data to refine strategies and optimize ROI.
• Build and maintain strong relationships with senior stakeholders to champion the user experience.

Requirements

• Proven hands-on experience in delivering marketing and go-to-market campaigns.
• Strong understanding of end-to-end campaign execution across owned media channels like CRM.
• Ability to work with data to analyze campaign performance and make rapid optimization decisions.
• Track record of managing integrated marketing campaigns across social media, email, SEO, and PPC.
• Excellent skills in cross-functional collaboration.
• Must be able to work on a hybrid basis from London or Leeds.

Culture & Benefits

• 25 days’ annual leave, increasing by 3 days after 3 years of service.
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Family-friendly environment including enhanced parental leave.
• Access to learning and development resources and internal speaker series.
• Flexible working options and electric vehicle benefit program.