Head Of Marketing & Communications (EdTech)

TL;DR

Head of Marketing & Communications (EdTech): Shaping and delivering the brand, market positioning, and go-to-market strategy for a regulated vocational awarding organization with an accent on driving qualification growth and market share. Focus on building an insight-led marketing function, ensuring regulatory compliance, and executing integrated campaigns across digital and traditional channels.

Location: Must be based in or able to commute to Sale, Greater Manchester, UK for regular office presence.

Salary: Circa £65,000

Company

hirify.global (part of the AQA Group) is a rapidly growing Awarding Organisation and Apprenticeship Assessment Organisation dedicated to the vocational and technical education sector.

What you will do

• Lead the development and execution of a reform-aligned marketing strategy to drive revenue and market share.
• Build and mentor a high-performing, data-driven marketing team with strong digital and campaign capabilities.
• Develop and execute go-to-market strategies for new qualifications, products, and regulatory changes.
• Position the organization as a market leader through effective brand narrative and engagement with providers and employers.
• Partner with commercial and product teams to align messaging, pricing, and customer journey design.
• Monitor performance through KPIs, providing evidence-based reports to the Board on ROI and market impact.

Requirements

• Must be able to work on-site in Sale, Greater Manchester, UK as part of an agile hybrid model.
• Proven leadership experience within an awarding organization or a highly regulated environment.
• Strong understanding of the vocational education landscape and current sector reforms.
• Analytical skills to interpret complex data and drive evidence-based marketing decisions.
• Excellent communication and stakeholder influencing skills.
• Expertise in managing qualification lifecycles and Ofqual/CCEA regulatory requirements.

Nice to have

• Experience with partnership marketing involving employers and training providers.
• Strong proficiency in digital performance tools and customer intelligence systems.

Culture & Benefits

• Comprehensive benefits including BUPA Private Medical Insurance and Healthcare Cash Plan.
• Financial protection through Life Insurance and Income Protection Insurance.
• 25 days annual leave plus 8 Bank Holidays, increasing with service.
• Extra day off for birthdays.
• Pension scheme via NEST.
• Commitment to a diverse, inclusive work environment and professional development.