Marketing Technology and Operations Specialist (MarTech)

TL;DR

Marketing Technology and Operations Specialist (MarTech): Leading the adtech test and learn programme and audience targeting strategy for demand generation campaigns with an accent on compliance, data activation, and performance optimization. Focus on managing first-party data within Adobe Marketo, collaborating with cross-functional legal and security teams, and refining MarTech infrastructure to drive measurable commercial value.

Location: Hybrid; must be based in or able to commute to London, Birmingham, Manchester, or Bristol

Company

hirify.global is a leading telecommunications company driving the UK's largest digital infrastructure project and specializing in connectivity, 5G, and large-scale digital transformation.

What you will do

• Own the adtech test and learn programme, identifying and triaging new vendors and capabilities for commercial viability.
• Manage first-party audience targeting and activation in Adobe Marketo to optimize demand generation across PPC, paid social, and programmatic channels.
• Ensure all marketing activities comply with privacy, security, and data protection legislation.
• Maintain and troubleshoot critical MarTech infrastructure, including CRM integrations and website tracking pixels.
• Support weekly trading forums by providing data-driven insights and actionable recommendations for performance improvement.
• Collaborate with media agencies and internal teams to align targeting strategies with business objectives.

Requirements

• Strong understanding of marketing compliance, GDPR, PECR, and awareness of emerging AI regulations.
• Experience segmenting and activating customer data within complex MarTech ecosystems, including CRM and web tagging.
• Proficiency in designing and implementing structured testing frameworks.
• Technically fluent with the ability to navigate data flows, system constraints, and integration processes.
• Analytical mindset with the ability to synthesize diverse data points into actionable commercial forecasts.
• Sophisticated stakeholder management skills with the ability to communicate complex information clearly.

Culture & Benefits

• Commitment to an inclusive and diverse workplace with reasonable adjustments provided for the selection process.
• Support for flexible working arrangements, including job-sharing and reduced hours.
• Opportunity to influence the digital transformation of a major national infrastructure company.
• Focus on innovation, experimentation, and a growth-oriented mindset.