Customer Marketing Analyst

TL;DR

Customer Marketing Analyst: Using data and insights to shape customer communications across channels like email and push notifications with an accent on delivering personalized, relevant experiences. Focus on deep-dive analysis of campaign and journey performance, translating data into actionable recommendations using SQL and other tools.

Location: Hybrid (London, UK), 40% office based

Company

hirify.global is a global data and technology company, powering opportunities for people and businesses around the world.

What you will do

• Monitor and report on key performance metrics, identifying trends and anomalies, and presenting insights.
• Run deep-dive analysis of campaign and journey performance, translating data into clear, actionable recommendations using SQL and other tools.
• Support the delivery and optimisation of customer marketing campaigns by identifying opportunities to improve engagement and conversion.
• Contribute to the test and learn programme by developing methodology for testing approaches and analysing result of tests across channels.
• Build and apply customer segments using SQL to ensure more targeted and personalised communications.
• Assist in developing and optimising customer journey and contact strategies, ensuring the right communications are delivered at the right time.

Requirements

• Analysis experience within a customer marketing role.
• Intermediate level SQL skills.
• Strong numerical skills with the ability to interpret and present data.
• Interest in customer behaviour, marketing, and using data to drive decisions.
• Good Excel skills.

Nice to have

• Experience with tools such as GA4, Mixpanel, or similar analytics platforms.
• Exposure to dashboards or data visualisation tools (e.g. Tableau, Power BI, Looker).
• Understanding of CRM or lifecycle marketing.

Culture & Benefits

• Hybrid working - 40% office based.
• Great compensation package and discretionary bonus.
• Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more.
• 25 days annual leave with 8 bank holidays and 3 volunteering days.
• Focus on DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering.