Principal, Conversion & Retail Strategy (Marketing)

TL;DR

Principal, Conversion & Retail Strategy (Marketing): Leading the development and management of strategic briefs for retail and lower-funnel activities with an accent on integrating brand intelligence and audience segmentation. Focus on driving campaign performance through data analysis, optimizing conversion strategies, and championing digital marketing best practices to accelerate growth.

Location: Must be based in London. Operates under a hybrid model (3 days in office, 2 days flexible).

Company

A major UK telecommunications provider delivering broadband, mobile, and entertainment services to over 25 million subscribers.

What you will do

• Lead development of strategic briefs for all retail and lower-funnel marketing activities.
• Integrate audience insights, brand direction, and commercial data into effective marketing strategies.
• Drive conversion and retail vision to turn customer consideration into actionable results.
• Optimize campaign performance using econometrics and test-and-learn frameworks to maximize ROI.
• Champion digital best practices and simplify complex platform concepts for internal teams.
• Collaborate across the marketing matrix to align activity and provide leadership to a cross-functional team.

Requirements

• Must be able to work from the London office 3 days a week.
• Expertise in retail, conversion, and performance marketing with a focus on commercial levers.
• Strong analytical skills including experience with econometrics, dashboards, and optimization frameworks.
• Proven ability to craft insight-led strategic briefs and persuasive narratives.
• Demonstrated experience as an influential collaborator in a matrixed environment.
• Proficiency in digital marketing best practices and performance channel management.

Culture & Benefits

• 15% annual on-target bonus based on performance.
• £5,500 car allowance (can be taken as cash).
• Competitive pension scheme (10% employer contribution).
• 25 days annual leave plus 8 bank holidays.
• Enhanced family leave policies and women's health support.
• Generous colleague discounts on hirify.global broadband and EE mobile services.