Creative Director, Video (Adtech)

TL;DR

Creative Director, Video (Adtech): Leading the development of high-performing video creative across various platforms with an accent on paid social video, TV, UGC, and influencer content. Focus on pushing creative boundaries, driving UGC and influencer partnerships, and championing AI adoption to accelerate creative iteration.

Location: Remote US

Salary: $150,000 - $266,000

Company

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.

What you will do

• Lead the development of high-performing video creative across Meta, TikTok, YouTube, and TV.
• Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts.
• Develop strong concepts for TV and work closely with copywriting and production partners.
• Stay deeply in tune with what's working and what isn't across our paid social creative, using performance data to influence future iterations.
• Champion AI adoption across the team to accelerate concepting, production, and creative iteration.
• Lead and develop a small team of multi-disciplinary creatives.

Requirements

• 8+ years in creative direction with a strong portfolio of video creative spanning paid social and TV.
• Proven track record developing breakthrough video creative at scale, including UGC and creator/influencer content.
• Experience in TV and video production, including concept development and working with directors and production partners.
• Deep platform expertise across Meta, TikTok, and YouTube.
• Experimentation mindset, you've built or contributed to testing frameworks and know how to use data to sharpen creative direction.
• AI-forward, you're already using AI tools in your workflow across concepting and production.

Culture & Benefits

• Dedicated to building a diverse, inclusive and authentic workplace.
• Equal opportunity employer.