Social Lead (AI)

TL;DR

Social Lead (Marketing/AI): Overseeing the quality, consistency, and impact of Dove's social media presence across various platforms with an accent on content calendars, community management, and strategic direction. Focus on translating social fluency into actionable recommendations, fostering team development, and ensuring brand alignment with cultural relevance.

Location: London

Company

OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, partnering with over 300 clients in 40+ countries.

What you will do

• Lead and develop a team of social media managers, content creators, and community managers.
• Set and evolve the strategic direction for Dove's social content and community across various platforms.
• Act as the senior authority on social media, advising creative, strategy, production, and client teams.
• Oversee all content and community team activities, including content calendars, publishing schedules, and campaign support.
• Act as the senior point of contact for the Dove brand team on all social content and community matters.
• Oversee final deliverables, ensuring the team's workflows are efficient and scalable.

Requirements

• 8+ years of experience in social media, focusing on content and community for consumer brands.
• 4+ years of experience in people management, including line management and performance development.
• Deep platform fluency across TikTok, Instagram, YouTube, and emerging social channels.
• Experience working with enterprise social media management tools.
• Strong client management skills, with experience presenting strategies and performance data to senior brand stakeholders.
• Professional proficiency in English.

Nice to have

• Experience working in an in-house agency, embedded studio, or social-specialist agency environment.
• Working proficiency with Gen AI tools to support content planning, copywriting, and trend research.

Culture & Benefits

• Committed to creating an inclusive working environment where all employees are encouraged to reach their full potential.
• Values ambitiousness, imagination, inspiration, continuous learning, and results-focus.
• Actively pro-inclusive and anti-racist across community, clients, and creations.
• Ambitious environmental goals around sustainability, with science-based emissions reduction targets.