Associate Director, Client Strategy (Marketing)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Associate Director of Client Strategy (Marketing): Crafting outcome-driven strategies and industry best practices for customers seeking to use , enabling the company to unlock revenue impact from those accounts with an accent on influencer marketing and social media marketing. Focus on new business proposal support, strategic business review support, and cross-functional collaboration.
Location: Remote
Salary: $145,000 - 160,000 USD OTE
Company
is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns.
What you will do
- Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using for influencer marketing and social media marketing.
- Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations.
- Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying $50,000 or more per year.
- Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective.
- Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs.
- Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
Requirements
- Bachelor's degree in Business Administration, Marketing, or related field.
- Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required.
- Passion for the creator economy and connecting marketers and creators.
- Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands.
- Excellent project management and cross-functional coordination skills.
- Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required.
Nice to have
- Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software.
- Proficiency in paid social advertising is a plus.
Culture & Benefits
- Committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.
- Fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit.
- Openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
- Committed to creating a diverse environment and are proud to be an equal opportunity employer.
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