Manager, Influencer & Creator Marketing (Gamedev)

TL;DR

Manager, Influencer & Creator Marketing (Gamedev): Supporting and developing influencer and creator marketing strategies across all core games portfolio with an accent on fostering relationships with gaming creators and agencies, ideating content concepts. Focus on developing and implementing global strategic creator marketing campaigns for popular IP.

Location: Novato, California, United States

Salary: $100,200 and $148,320 per Year

Company

hirify.global is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

What you will do

• Serve as primary internal subject matter authority for influencer and creator marketing, providing ongoing guidance and direction as needed to all of hirify.global’s local market teams worldwide.
• Partner cross-functionally to ensure creator tactics support full-funnel marketing goals and broader brand visions.
• Oversee the full lifecycle of creator and influencer campaigns, from outreach and briefing to activation and live event support.
• Serve as the primary relationship owner for key influencers and creators, fostering long-term franchise affinity and "player-first" partnerships.
• Monitor, evaluate, and report on campaign performance, providing optimization recommendations grounded in deep KPI analysis.
• Establish and socialize operational processes to improve efficiency and scalability across all core franchises.

Requirements

• 4-6 years of experience in influencer marketing, talent management, or digital marketing (gaming industry experience is highly preferred).
• A proven track record of managing mid-to-large scale influencer campaigns from ideation through to reporting.
• Strong technical understanding of Twitch, YouTube, Instagram, TikTok, and X, including tools like CreatorIQ, LevelUp, StreamHatchet, or similar.
• Exceptional interpersonal skills and the ability to navigate complex conversations with both creators and developer stakeholders.
• Comfortable using data to track campaign ROI and creator sentiment, turning numbers into a clear narrative of success.
• Ability to thrive in a fast-paced environment, managing multiple game titles and deadlines simultaneously.

Culture & Benefits

• Inclusive work environment.
• Encouraging teams to Come as You Are and do your best work!
• Full range of medical, financial, and/or other benefits.