Marketing Operations Manager (HealthTech)

TL;DR

Marketing Operations Manager (HealthTech): Managing the technical infrastructure and data pipelines for member communications with an accent on multi-channel campaign deployment and data integrity. Focus on building complex trigger-based workflows, ensuring 100% accuracy in personalized communications, and optimizing deliverability across email, SMS, and print.

Location: Remote (US)

Company

hirify.global is a mission-driven, venture-backed Health-Tech company disrupting the pharmacy benefit management sector with innovative cost-saving technology.

What you will do

• Manage integrations between internal platforms and communication vendors like Salesforce or Braze/Iterable.
• Define and maintain data mapping logic to ensure accurate member information injection into templates.
• Build, schedule, and deploy multi-channel communication journeys including email, SMS, and physical print.
• Conduct rigorous technical QA on campaigns to flag data anomalies and ensure zero-defect deployment.
• Troubleshoot message deliverability and maintain compliance with delivery laws and regulations.
• Collaborate with business systems teams to sync message history back to internal member records.

Requirements

• 5+ years of experience in high-volume B2C or B2B2C Marketing Ops or Transactional Messaging.
• Proven ability to build and route complex, multi-step customer journeys in enterprise platforms.
• Proficiency in SQL and experience working with JSON/API-driven platforms.
• Strong background managing dynamic content at scale and using communication platforms like Braze, Iterable, or Salesforce Marketing Cloud.
• Deep understanding of deliverability and compliance standards like CAN-SPAM and TCPA.
• Must be based in the United States and eligible for employment.

Nice to have

• Experience with campaign QA tools such as Litmus or Email on Acid.
• Previous experience managing technical relationships with direct mailer systems.

Culture & Benefits

• Comprehensive health coverage including Medical, Pharmacy, Dental, and Vision.
• 401(k) retirement savings program with competitive benefits.
• Discretionary Paid Time Off and paid company holidays.
• Paid parental leave and employee assistance programs.
• Professional development and training opportunities.