Marketing Operations Lead (AI)

TL;DR

Marketing Operations Lead (AI): Building and scaling the marketing operations function for a fundraising platform with an accent on systems, data integrity, and performance infrastructure. Focus on implementing AI-powered agents, optimizing the HubSpot/Salesforce tech stack, and redefining marketing measurement to drive growth.

Location: Must be based in the U.S. (Remote-first with requirement to attend periodic company-wide and team onsites).

Company

hirify.global is a fundraising platform for educational institutions dedicated to advancing the accessibility and quality of education.

What you will do

• Own and optimize the marketing automation platform (HubSpot) and manage integrations with Salesforce and other marketing tools.
• Lead an audit and restructure of the HubSpot instance to align with industry best practices and operational sustainability.
• Identify and implement AI-powered tools and workflows to transform marketing efficiency and hyper-personalization.
• Develop scalable campaign execution frameworks and SOPs for email, webinars, and paid advertising.
• Establish data architecture and segmentation strategies to enable persona-based and school-specific messaging.
• Design comprehensive reporting dashboards to provide actionable insights on lead sourcing, campaign performance, and revenue attribution.

Requirements

• 5-8+ years of experience in marketing operations, preferably in B2B SaaS.
• Deep expertise in HubSpot administration and configuration.
• Strong technical fluency with integrations, data modeling, APIs, and CRM architecture.
• Must be based in the U.S.
• Demonstrated experience using AI tools, agents, or LLM-powered workflows in a marketing context.
• Proven ability to translate business strategy into operational infrastructure and build functions from scratch.

Culture & Benefits

• Purpose-driven environment focused on social impact in education.
• Remote-first work culture with team meet-ups, events, and retreats.
• Optional access to a 12,000 sq. ft. office in Washington, DC.
• Opportunity to influence the company trajectory in a high-impact, scaling startup environment.