Senior Integrated Marketing Manager (BFF)

TL;DR

Senior Integrated Marketing Manager (BFF): Executing innovative, integrated marketing campaigns and go-to-market strategies to drive awareness and engagement for the BFF social networking app with an accent on cultural resonance and multi-channel storytelling. Focus on scaling the brand presence in the US through strategic partnerships, talent collaborations, and data-driven optimization of consumer marketing initiatives.

Location: Hybrid role based in New York, NY

Salary: $125,000–$155,000 per year

Company

hirify.global Inc. is a global leader in social connection, parent company to hirify.global Date, BFF, and Badoo, focused on building healthy and equitable relationships.

What you will do

• Develop and execute 360-degree integrated marketing strategies across paid, earned, owned, and influencer channels.
• Lead brand partnerships and go-to-market activations, identifying collaborators that align with BFF's voice and values.
• Collaborate cross-functionally with Creative, PR, Growth, and Community teams to ensure cohesive campaign execution.
• Manage influencer and talent strategy, identifying creators that resonate authentically with the audience.
• Translate consumer insights and cultural trends into actionable growth plans and campaign optimizations.
• Monitor and report on campaign performance, using data to inform ROI and future strategy.

Requirements

• Must be based in or able to work from New York, NY
• 8+ years of experience in marketing with deep expertise in consumer branding.
• Proven track record of managing and executing 360-degree integrated consumer campaigns.
• Deep understanding of Gen Z culture, market trends, and the current media landscape.
• Strong analytical ability to measure campaign impact and pivot strategies based on performance data.
• Excellent communication and relationship-building skills to manage agency and partner collaborations.

Nice to have

• MBA or Master’s degree in a related field.
• Experience leveraging AI tools to amplify marketing impact and efficiency.

Culture & Benefits

• Inclusive environment that encourages applications from diverse backgrounds, including veterans and individuals with disabilities.
• Focus on Kind Connections and building meaningful, authentic community experiences.
• Commitment to professional development and continuous innovation in marketing.
• Opportunity to work on a high-growth platform at the center of cultural conversation.