Senior Integrated Marketing Lead

TL;DR

Senior Integrated Marketing Lead (Marketing): Leading the orchestration and execution of complex, multi-channel product and brand campaigns with an accent on strategic alignment, stakeholder influence, and full-funnel performance. Focus on translating creative strategy into cohesive market rollouts, optimizing cross-channel impact, and driving growth through data-driven planning.

Location: Must be based in or able to work from Boston, MA or New York, NY

Salary: $130,000 - $170,000

Company

hirify.global is a human performance company that empowers members to improve their health through personalized wearable data and actionable insights.

What you will do

• Translate brand and product campaign strategies into sequenced, integrated marketing plans across all channels.
• Partner with Brand Managers to ensure creative narratives are executed cohesively across paid, owned, and retail touchpoints.
• Lead cross-functional alignment between Media, Growth, PR, Product Marketing, and Sports & Talent teams.
• Define campaign milestones, launch requirements, and performance success criteria to ensure accountability.
• Analyze in-market campaign performance to synthesize insights and optimize future strategies.
• Resolve cross-functional dependencies and risks to maintain high speed and quality throughout the launch cycle.

Requirements

• 8+ years of experience in integrated marketing or go-to-market leadership within a high-growth consumer technology company.
• Proven track record of managing multi-channel product launches from planning to performance reporting.
• Deep understanding of full-funnel marketing strategy and channel orchestration.
• Strong ability to influence senior cross-functional stakeholders and resolve tradeoffs.
• Exceptional organizational and project management skills in fast-paced environments.
• Must be prepared to work out of Boston, MA or New York, NY.

Nice to have

• Experience leveraging AI tools to enhance marketing workflows and quality standards.

Culture & Benefits

• Competitive base salary combined with a generous equity package that aligns employees with long-term company success.
• Comprehensive health and wellness benefits.
• Diverse and inclusive environment that values character and potential alongside professional experience.
• Opportunities for professional impact in a fast-growing, mission-driven organization.