Senior Director, Marketing (B2B)

TL;DR

Senior Director, Marketing (B2B): Leading the B2B marketing strategy to drive revenue and strengthen industry perception for the Audience Engagement division with an accent on commercial storytelling, go-to-market execution, and cross-functional alignment. Focus on translating complex data and product capabilities into compelling narratives that elevate brand authority and increase advertiser demand.

Location: Must be based in Los Angeles, CA, USA

Compensation: $150,000 – $170,000 gross basic per annum

Company

hirify.global is a global leader in 360° kids and family franchise management, specializing in content creation, audience engagement, and global licensing.

What you will do

• Define and execute a B2B marketing strategy to elevate hirify.global’s competitive positioning among advertisers and agency partners.
• Lead GTM initiatives for new products, audience packages, and category programs to drive measurable revenue impact.
• Create data-driven narratives and compelling commercial assets that improve pitch conversion rates and partner engagement.
• Collaborate across Sales, Media Solutions, YouTube, and FAST teams to ensure unified messaging and operational efficiency.
• Produce thought leadership content, including white papers and POVs, to strengthen the company’s authority in family digital media.
• Establish clear KPIs to measure marketing performance and report commercial impact to senior leadership.

Requirements

• Extensive experience in B2B marketing within digital media, advertising, entertainment, or technology sectors.
• Strong understanding of the advertising ecosystem, including brands, agencies, and digital platforms.
• Proven ability to influence stakeholders and drive outcomes within a matrixed organization.
• Exceptional strategic thinking combined with hands-on execution capabilities.
• Advanced executive-level storytelling and communication skills.

Culture & Benefits

• Opportunities to contribute to globally recognized kids and family entertainment franchises.
• Environment that promotes creativity, individuality, and professional development.
• Commitment to a diverse and inclusive culture of belonging.
• Competitive benefits packages designed to support long-term growth.