Senior Director, Marketing B2B

TL;DR

Senior Director, Marketing B2B (Entertainment): Leading the B2B marketing strategy to grow revenue for the Audience Engagement digital network with an accent on marketplace positioning, pitch effectiveness, and cross-functional go-to-market execution. Focus on elevating industry authority, driving advertiser demand, and building scalable commercial narratives within a complex matrixed media environment.

Location: Must be based in New York or Los Angeles

Salary: $150,000 – $170,000

Company

hirify.global is a global leader in kids and family entertainment, managing iconic franchises through content production, audience reach, and consumer products across digital platforms worldwide.

What you will do

• Own the B2B marketing strategy and roadmap to strengthen commercial outcomes and drive revenue growth.
• Define differentiated value propositions to improve pitch win rates and competitiveness among agencies and platforms.
• Lead go-to-market strategy for new product offerings, audience packages, and industry-wide initiatives.
• Produce thought leadership content and white papers that shape industry conversations and build brand authority.
• Partner with Sales and Partnerships to build efficient feedback loops, processes, and sales enablement collateral.
• Measure and report on key commercial metrics, linking marketing activities directly to funnel progression and deal velocity.

Requirements

• Proven experience in B2B marketing strategy within digital media, advertising, entertainment, or technology sectors.
• Strong understanding of the advertising ecosystem including agencies, brands, and digital platforms.
• Demonstrated ability to influence stakeholders and drive results in a matrixed organization.
• Must be located in or willing to relocate to New York (preferred) or Los Angeles.
• Exceptional strategic thinking and executive-level storytelling skills.
• Ability to operate effectively at both strategic high-level vision and hands-on execution.

Culture & Benefits

• Competitive compensation and professional growth opportunities within a creative work environment.
• Commitment to diversity, inclusion, and a culture of belonging.
• Opportunity to work on world-leading family entertainment franchises.
• Comprehensive corporate benefits and investment in employee development.