Lead, Lifecycle Marketing Operations

TL;DR

Lead, Lifecycle Marketing Operations: Architecting systems, automation, and orchestration for scalable, personalized customer journeys across the Pro lifecycle with an accent on translating lifecycle journey strategies into signal-based, automated communications across channels. Focus on evolving the infrastructure required for scalable, AI-powered lifecycle marketing and unlocking measurable impact across the Pro lifecycle.

Location: United States

Salary: $80,000-$95,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Company

hirify.global helps home service professionals (Pros) streamline every aspect of their business with tools for scheduling, dispatching, and payments.

What you will do

• Own and scale lifecycle automation workflows across GTM and GTC stages including onboarding, conversion, retention, upsell, and win-back.
• Translate lifecycle strategies into signal-based, real-time journeys across email, SMS, in-app, and other channels.
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments.
• Partner with Martech to evolve infrastructure, improve campaign velocity, and unlock scalable personalization.
• Lead, mentor, and develop a team of lifecycle operations specialists, fostering a culture of high performance and professional growth.

Requirements

• 4–6+ years in lifecycle marketing, CRM, or marketing operations with a focus on automation and customer journey orchestration.
• 1–2+ years of experience in a people management or team lead capacity.
• Proven track record of architecting AI-driven workflows that significantly reduce manual execution time and increase velocity without sacrificing quality.
• Proficiency with lifecycle platforms (i.e. Iterable, Braze, Marketo) including segmentation, triggers, and workflow logic.
• 2+ years of experience with HTML/CSS for email design.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.

Culture & Benefits

• Generous benefits program with medical, dental, vision, life, disability, and 401(k).
• Paid holidays and flexible, take-it-as-you-need-it paid time off.
• Monthly tech reimbursements.
• Equity in a rapidly growing startup backed by top-tier VCs.
• A culture built on innovation that values big ideas, no matter where they come from.