Lifecycle Marketing Manager (SaaS)

TL;DR

Lifecycle Marketing Manager (SaaS): Owns the early customer journey from close through first value, creating a product-led, customer-centric onboarding experience. Focus on shaping early journey experiences, collaborating deeply with Product teams, and translating product usage signals into thoughtful lifecycle touchpoints.

Location: Remote - USA

Salary: $86,500 - $129,000 per year depending on location

Company

hirify.global provides a client experience platform for appointment-based, self-care businesses.

What you will do

• Design and execute multi-channel onboarding and activation lifecycle programs.
• Own the onboarding lifecycle strategy, ensuring communications align with product-led onboarding flows.
• Partner with Product to support in-product onboarding experiences and education moments.
• Define and optimize activation journeys based on product usage and engagement signals.
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon.
• Analyze onboarding and activation performance to improve time to value and engagement.

Requirements

• A strong customer-centric mindset with a passion for improving onboarding experiences.
• 3+ years in lifecycle marketing, product marketing, onboarding, or growth roles (preferably in SaaS).
• Proven experience building or supporting product-led onboarding or activation programs.
• Comfort partnering with Product and Onboarding teams to shape customer journeys.
• Strong technical fluency with Customer.io, Chameleon, and behavioral segmentation.
• Ability to manage multiple initiatives across cross-functional teams.

Nice to have

• Experience working on product-led growth or activation-focused initiatives.
• Familiarity with in-product onboarding patterns or experimentation.
• Experience supporting implementation or onboarding teams in a SaaS environment.
• Background in behavioral lifecycle triggers or early journey analytics.
• Experience working with data teams to define activation metrics.

Culture & Benefits

• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible vacation day policy.
• Fully remote with a work-from-home stipend every month.
• Family planning resources and specialized support programs.
• Equity participation.
• hirify.global Bucks Learning and Development program.