Website Optimization And Experimentation Specialist (SaaS)

TL;DR

Website Optimization And Experimentation Specialist (SaaS): Leading the strategy and execution of on-site nurture programs that programmatically align web content with business unit goals, product interest, and account-based (ABM) intent with an accent on A/B and multivariate testing culture. Focus on optimizing every digital touchpoint and ensuring all site optimizations comply with global privacy regulations and industry accessibility standards.

Location: Austin, Texas

Company

hirify.global enriches the lives of the people they serve—including employees, customers, shareholders, partners, and communities.

What you will do

• Lead the strategy and execution of on-site nurture programs that programmatically align web content with business unit goals, product interest, and account-based (ABM) intent.
• Design and drive a rigorous A/B and multivariate testing culture, validating UX improvements, CTA placements, and landing page layouts with statistical significance.
• Build and manage standardized audience segments within our web stack to deliver dynamic content, ensuring tailored experiences for different account tiers.
• Support the prospect and customer journey by optimizing every digital touchpoint.
• Work closely with the Marketing Tech team to ensure our stack (CMS, GA4, Heatmapping, and Lead Scoring) is firing perfectly and that data flows seamlessly into Salesforce (SFDC).
• Ensure all site optimizations comply with global privacy regulations and industry accessibility standards.

Requirements

• 3–5 years in B2B marketing (ideally SaaS) with a deep understanding of how to generate high-quality leads through digital channels.
• Proficiency in website optimization tools (e.g., VWO, Optimizely, or Mutiny), Heatmapping (Hotjar), and advanced GA4 reporting.
• Comfort with CMS management and an understanding of how web performance (speed, mobile responsiveness) impacts conversion.
• Understanding of Account-Based Marketing (ABM) principles and lead lifecycle alignment.
• Ability to translate complex go-to-market signals into clear, actionable website improvements.

Culture & Benefits

• People-first company with a purpose to enrich the lives of the people they serve.
• Innovative, fast-paced environment.
• Collaborative, accountable, ready, and empathetic culture.
• Opportunity to build your career with an exceptional team.