Marketing Operations Specialist (SaaS)

TL;DR

Marketing Operations Specialist (SaaS): Managing campaign execution and marketing technology, specifically Marketo, Zuddl, and Reachdesk, ensuring flawless launches and accurate measurement of global marketing programs with an accent on system health, lead flow processes, and platform troubleshooting. Focus on improving processes and workflows to drive efficiencies and outcomes, maintaining data integrity, and supporting reporting needs.

Location: Hybrid - Lisbon, Portugal

Company

hirify.global is the leading AI-powered customer engagement platform that helps leading brands create dynamic, individualized experiences at scale.

What you will do

• Serve as a primary administrator for Marketo and Zuddl, managing system health and lead flow processes.
• Execute the technical setup for marketing activities across the marketing technology stack.
• Maintain clean database standards to ensure effective targeting and adherence to global compliance regulations.
• Pull and organize basic performance reports from CRM and Marketing Automation platforms.
• Identify and create new ways to improve processes and workflows to drive efficiencies and outcomes.
• Help maintain and document scalable workflows to ensure team best practices are consistently followed.

Requirements

• Minimum 3+ years of experience in marketing operations or a related digital marketing role, preferably in a B2B SaaS environment.
• Hands-on experience with Marketo /Hubspot and Salesforce.
• Familiarity with setting up multi-channel tactics such as automated email nurtures and webinar platforms.
• A passion for quality assurance (QA) to ensure error-free campaign launches.
• Basic ability to interpret data and generate standardized reports to communicate results.
• Strong collaborative skills to partner with Sales, RevOps, and Customer Success.

Nice to have

• Proficiency in Tableau or Sigma.
• Experience with 6sense or similar intent-based tools.
• Familiarity with web development basics (HTML/CSS) for email template troubleshooting.

Culture & Benefits

• Competitive salaries & meaningful equity.
• Private Medical Insurance and Life/Risk Assurance.
• Meal Allowance: 8.55€ per day.
• Community Days and Paid Annual Leave (22 days).
• Global Lifestyle Reimbursement Account and Paid Sabbatical.
• Complete laptop workstation.