Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Leading the partner growth strategy in Spain and Portugal, driving scalable initiatives in collaboration with strategic partners, aligning sales and marketing efforts to accelerate growth and brand visibility across regions. Focus on optimizing the partner pipeline and conversion rates, identifying new partnership models, and staying ahead of trends in B2B SaaS demand generation.

Location: Barcelona, Spain

Company

hirify.global is an all-in-one Business Management Software company founded in 2016, helping SMEs automate HR workflows, centralize people data, and make better business decisions.

What you will do

• Design and lead data-driven marketing strategies with partners, aligning them with hirify.global’s business goals and GTM priorities.
• Partner with internal teams to ensure alignment between marketing and sales goals, optimising the partner pipeline and conversion rates.
• Identify new opportunities and partnership models to expand reach and market impact.
• Define KPIs and reporting frameworks, ensuring visibility into campaign performance, ROI, and partner contribution to the pipeline.
• Mentor and collaborate with cross-functional teams to ensure consistent messaging and seamless execution across all markets.
• Stay ahead of trends in B2B SaaS demand generation, continuously testing new tactics and channels to scale growth.

Requirements

• Fluent in Spanish and English (Portuguese is a plus!)
• 7+ years of experience in B2B marketing, with a strong focus on demand generation, partner or channel marketing experience is a high plus.
• Proven success in developing and scaling demand generation programs that directly impact pipeline and revenue.
• Previous experience in leading teams, demonstrating strong leadership skills, the ability to motivate others, and a commitment to achieving team objectives.
• Strong understanding of digital acquisition channels, ABM, and marketing automation (HubSpot, Salesforce, etc.) and offline channels.
• Exceptional strategic thinking combined with hands-on execution.

Nice to have

• Experience managing 3rd-party relationships or partner agencies.
• Experience managing demand generation teams.
• Familiarity with marketing automation tools (HubSpot, Salesforce, etc.).
• Entrepreneurial mindset — you’re business-hungry, results-oriented, and love making things happen.

Culture & Benefits

• High growth, multicultural and friendly environment.
• Continuous training and learning based on your needs.
• Private health insurance.
• Healthy life with Gympass.
• Save expenses.
• Language classes.