Senior CRM Manager

TL;DR

Senior CRM Manager (Marketing): Executing and optimizing multi-channel customer lifecycle campaigns to drive engagement and retention with an accent on data-driven decision-making and cross-functional collaboration. Focus on translating business priorities into high-performing customer journeys across email, push, and SMS channels.

Location: Lisbon, Portugal (Hybrid role)

Company

hirify.global is a customer-focused, data-driven company dedicated to improving the meal kit experience through transparent and autonomous operations.

What you will do

• Execute and optimize multi-channel CRM campaigns using email, push, and SMS.
• Translate business priorities into impactful customer-facing journeys and communications.
• Utilize performance insights to drive improvements in engagement, conversion, and retention.
• Support testing and experimentation across the entire customer lifecycle.
• Refine CRM processes and workflows to ensure scalable operations.
• Partner cross-functionally with creative, brand, and commercial teams to deliver cohesive initiatives.

Requirements

• Strong experience in CRM or lifecycle marketing within a B2C environment.
• Proven ability to manage multi-channel campaigns with a high attention to detail.
• Proficiency in using performance data to guide marketing strategy and execution.
• Ability to work effectively in a cross-functional, international environment.
• Proactive approach to building and improving complex customer journeys.
• Must be able to work from the Lisbon office in a hybrid capacity.

Nice to have

• Hands-on experience with CRM platforms such as Iterable or Braze.
• Background in working across multiple international markets.
• Deep understanding of CRM performance analysis, reporting, and A/B testing methodologies.

Culture & Benefits

• Culture defined by autonomy, transparency, and accountability.
• Purpose-driven and performance-oriented work environment.
• Opportunities for professional growth and personal development.
• Flexible work arrangements balanced with office collaboration.