Lead Lifecycle Marketing Manager (SaaS)

TL;DR

Lead Lifecycle Marketing Manager (SaaS): Scaling lifecycle engines across activation, retention, and expansion with an accent on product signals, behavioral data, and multi-channel messaging. Focus on designing high-impact programs in HubSpot and Pendo to drive customer value, adoption, and revenue growth.

Location: Must be based within UTC -6 to UTC +1, fully remote.

Company

hirify.global is a global employment platform that enables companies to hire, pay, and support distributed talent anywhere.

What you will do

• Define and scale lifecycle strategies across onboarding, activation, retention, and expansion phases.
• Build and execute multi-channel campaigns using email, in-app messaging, and sales-assisted platforms.
• Analyze product usage and behavioral signals to design contextual lifecycle messaging.
• Drive time-to-first-value and product adoption by partnering with Web, Product, and Sales teams.
• Lead experimentation efforts across messaging, sequencing, and audience segmentation.
• Measure and report on impact tied to retention, expansion, and overall revenue metrics.

Requirements

• 8+ years of experience in lifecycle or growth marketing.
• Proven expertise in activation, retention, and expansion strategies within a SaaS environment.
• Deep experience with lifecycle tooling such as HubSpot, Pendo, and conversational chat tools.
• Strong analytical skills to translate product data into actionable lifecycle programs.
• Experience working as a senior individual contributor setting strategy and executing independently.
• Fluent English language skills required.

Nice to have

• Experience with B2B SaaS business models.
• Experience integrating AI into marketing workflows.

Culture & Benefits

• Fully remote environment with no permanent office or HQ.
• 40 days of paid time off per year including holidays.
• Flexible parental leave with job protection for up to 12 months.
• Monthly wellbeing allowance provided through ThanksBen.
• Access to mental health support services via Plumm.
• Stipend for home office setup and equipment.