Senior Marketing Manager (Federal)

TL;DR

Senior Marketing Manager (Federal): Developing and executing integrated marketing and CXO engagement programs to increase awareness, create demand, and expand customer adoption across key U.S. Federal accounts with an accent on data-driven customer marketing campaigns and demand generation efforts. Focus on prioritizing accounts, creating CXO engagement plans, and aligning with federal tech alliance partner marketing initiatives.

Location: Remote - USA (East Coast preferred)

Salary: $147,000 $210,000 USD

Company

hirify.global accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure with an AI-forward enterprise.

What you will do

• Develop and implement data-driven customer marketing campaigns to strengthen relationships and drive awareness.
• Lead demand generation efforts to break into key whitespace accounts through targeted campaigns.
• Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers.
• Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans.
• Serve as the marketing lead on federal tech alliance partner marketing initiatives.

Requirements

• Experience marketing to public sector organizations, specifically to the U.S. Federal government.
• Professional experience in a field marketing role, with a track record of delivering measurable results.
• Experience tracking ROI and analyzing performance across campaigns, events, and programs.
• Exceptional written, verbal, and interpersonal communication skills.
• Ability to travel within territory as needed (up to 25%).

Nice to have

• Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs.
• Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity.
• Proficiency with data analytics skills and CRM tools.

Culture & Benefits

• Impact in your role matters more than title.
• Value constructive, honest debate.
• Building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.
• Committed to building a team that reflects the communities served.
• Foster an inclusive environment that values all backgrounds and perspectives.
• Comprehensive and inclusive benefits to meet the diverse needs of employees and their families throughout their life stages.