TL;DR
Senior Performance Marketing Manager (SaaS): Building and scaling paid media programs to drive brand awareness, self-serve activations, pipeline, and revenue growth for Truework with an accent on account-based targeting and partnering with Sales, Product Marketing, and RevOps. Focus on data-driven experiments across messaging, creative, landing pages, and channel mix to identify and scale growth opportunities.
Location: Denver, Colorado, United States; San Francisco, California, United States. Individuals are expected to work from the office 3 days a week in hirify.global hub locations.
Salary: On-target Earnings OR Base Salary range (San Francisco, CA) $167,000 - $196,000 USD On-target Earnings OR Base Salary range (Denver, CO) $141,000 - $166,000 USD
Company
hirify.global is building the data platform to power safe and fair decisions, providing innovative technology and a robust data platform to help customers assess risk and ensure safety and compliance to build trusted workplaces and communities.
What you will do
- Own and scale paid media programs across paid search, paid social, display, and retargeting to drive pipeline, self-serve activations, and revenue growth.
- Plan and execute paid media campaigns end-to-end across channels, including strategy, budgeting, targeting, optimization and performance reporting.
- Run data-driven experiments across messaging, creative, landing pages, and channel mix to identify and scale growth opportunities.
- Analyze full-funnel performance and translate data into actionable recommendations to improve conversion rates, CAC efficiency, and marketing ROI.
- Partner closely with Sales, Product Marketing, RevOps, and Web to align targeting, messaging, follow-up, and measurement across campaigns, including account-based programs.
- Evaluate and pilot new channels, vendors, and tactics (including industry publications, media partnerships, and content sponsorships), with a bias toward learning, speed, and efficient growth.
Requirements
- 6+ years of experience in performance, demand generation, or growth marketing in the B2B SaaS.
- Hands-on ownership of paid media campaigns (i.e. Google Ads, LinkedIn) from strategy through optimization.
- Proven ability to drive pipeline and revenue growth while optimizing CAC, ROAS, and conversion efficiency, using data to inform decisions and improve performance.
- Strong cross-functional leadership skills, with experience driving alignment across Sales, RevOps, Product Marketing and external partners.
- Ability to operate independently in a fast-moving, ambiguous environment, managing multiple priorities with a bias toward action, testing, and iteration.
- Hands-on experience with core GTM and marketing tools such as Salesforce, Marketo, Google Analytics, and ABM platforms (e.g., Demandbase, 6sense).
Culture & Benefits
- A fast-paced and collaborative environment.
- Learning and development allowance.
- Competitive cash and equity compensation and opportunity for advancement.
- 100% medical, dental, and vision coverage.
- Flexible PTO policy.
- Monthly wellness stipend.
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